Brooke McEver
IMG_4605.jpg

Tripty: Transparent Clothing

Collaboration Project with US State Department 

 

Role: Co-Founder  

Summary 

The Tripty Project was started in the wake of The Rana Plaza building collapse in May 2013. We came up with the concept as a solution for the issues we identified in developing communities.  

The Tripty Project fuses traditional handicraft with modern design to create a company that has a positive impact on community, culture and environment while challenging the current model that produces waste and threatens human safety. Join us in this journey as we strive to show the world that an ethical supply chain is within reach. All items are proudly Made in Bangladesh

Triptyproject.com

Supply Chain Strategy  

 We focus primarily on women's empowerment across the country.  By promoting women to management roles and building a structure which allows for flexibility we hope to enable women to become resilient leaders in their communities.  In a nuclear society such as Bangladesh it can be also be very difficult for minority communities to survive.  We seek out these at risk communities for our work and try to enable them to become innovators and leaders within their own communities.

Supply Chain in Detail

 

USstatedepartment.png

Product Development Strategy 

How our reasearch influences our design process is what makes this project unique. We want to comply with the certain talent, skills and materials of the region. We want to design being sensitive to the area producing the products. We work with our partners to see their strengths and passions, we see what they are most comfortable working with and what makes them feel most proud and excited. Then we can begin to design.

 

The Tripty designs are a fusion using simple clean design that highlight the textile craft and abilities of the craftsperson while appealing and reaching an outside international market. By trying to connect consumers to their products with facts and stories, we hope to close the gap between consumers and their textiles and challengethe impersonal transactions of industrialized products that are the norm today.

See More Products Here

 

UX Design and Branding  

We created an approachable and informative brand that would excite instead of overwhelm our customers. We are careful to give just the right amount of information, and a product that consumers feel connected to.