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Facebook: Emerging Worlds

Collaboration Project with US State Department 

 

Role: Design Strategist Lead  

Summary 

 

Led strategy and research across three teams of MIT/FB engineers and scientists focused on rolling out new and innovative citizen-based technologies using a framework that supports the wide-ranging needs of urban populations. Most of this work is confidential. One project can be shared. 

Results 

Overall, we have presented a generative system that can be applied to any given mapped or unmapped area producing a complete street labeling solution. Improved street labels will eventually lead to more coverage of addresses, both connecting the invisible population to the world, and increasing their contribution to humanity in developing countries. Connecting the unconnected should increase economic, juridical, and life-sustaining involvement of people all around the world. It improves the outreach of businesses and the economy, as well as the accuracy and efficiency of providing first aid in disaster zones.

Published: https://research.fb.com/publications/robocodes-towards-generative-street-addresses-from-satellite-imagery/


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Research & Strategy  

Roles: Measured the social impact that an idea/projects will have on the target community; conducted brainstorms and ideations for future projects or development; Designed qualitative interview, trial, and observation guides, regular checkins with teams to help on ideations; next step recommendations, and future planning. Synthesized research to identify insights; and created compelling presentations for upper management. 

 

Testing and Development 

Trials were run in 2 regions, one urban and one rural. Tested navigation times to lower disaster relief response. 

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Product Developement 

Worked closely with engineers and machine learning experts on the UX and design of product allowing communities to crowdsource and map their roads.