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Facebook: Design Strategist

Collaboration Project with US State Department 

 

Role: Design Strategist Lead  

Summary 

 

Led design strategy across three teams of Meta engineers and scientists focused on rolling out citizen-based technologies using a framework that supports the wide-ranging needs of urban populations. Work spanned from wearables to mapping. Led by MIT Media Lab’s Associate Director Ramesh Raskar. Most of this work is confidential. One project can be shared. 

Results 

Overall, we have presented a generative system that can be applied to any given mapped or unmapped area producing a complete street labeling solution. Improved street labels will eventually lead to more coverage of addresses, both connecting the invisible population to the world, and increasing their contribution to humanity in developing countries. Connecting the unconnected should increase economic, juridical, and life-sustaining involvement of people all around the world. It improves the outreach of businesses and the economy, as well as the accuracy and efficiency of providing first aid in disaster zones.

Published: https://research.fb.com/publications/robocodes-towards-generative-street-addresses-from-satellite-imagery/


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Research & Strategy  

Measured the social impact that an idea/project will have on the target community by a qualitative and quantitative approach. Conducted research and synthesized results to identify insights. Photos on right show on the ground user research.

 

Testing and Development 

Trials were run in two regions, one urban and one rural. Tested navigation times to lower disaster relief response. 

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Product Developement 

Worked closely with engineers and machine learning experts on the UX and design of product allowing communities to crowdsource and map their roads.