Human Emotions Spring/Summer 2017
A case study on the future of buying and owning.
Summary
Through an interactive store experience, emotions will be sold, instead of objects. This store questions our consumer tendencies by exploring the expectations and desires that underlie our purchases. Emotions gathered from other consumers through EEG scans, will be sold and transferred to the purchaser for an affordable price.
Product
Complex desires and months of research reduced into an understandable and transferable product, ready for purchase. Sentences were taken from recorded conversations with participants, and accompanied by their brain data in the form of a temporary tattoo.
Customer Service
After purchasing an emotion via debit/credit card, the purchaser will participate in a guided transfer. There is a hired “specialist” that will be completing the transaction. The specialist will be talking the buyer through a meditative transfer process. They will then be instructed to open their eyes and the transfer is complete.
Background & Data
A structure and set of rules was created in order to gather the recordings and create data. The recordings were taken in the participant's home, specifically in the room where they get ready each day. This is the area where people choose what clothes they want to wear, either by knowing what they trying to achieve before going to the closet, or where they go to the closet to help trigger or inspire decisions of what to wear. The EEGs were collected here, while they wore the garment of their choice. After scanning participants spoke uninterrupted about what they were thinking about and how that garment makes them feel. This was reduced into a simple text explanation and simple visuals.